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Bill McDonough
William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world.
McDonough's new book, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.
In addition to describing the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. It is printed on a synthetic 'paper,' made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers. This 'treeless' book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality - in cradle-to-cradle cycles.

The foundation for the Green Concept Home was poured this week. They couldn't have timed the weather better, they had gorgeous conditions! I read that they are using 30% fly ash concrete mix which is considered to be more environmentally friendly. Fly ash is a residue from coal combustion; by using fly ash in the cement mix, it actually converts waste into useful material. In fact, research has shown that by adding a controlled amount of fly ash, the strength of the concrete mix can be improved. You learn something new everyday.
The cons of using it, is that with the higher content of fly ash, the concrete does take longer to cure. Which is probably why most contractors don't use it (more delays in construction). However, “LEED for Homes” green certification program, recognizes the sustainability aspects of adding 30% fly ash to concrete foundation mix – you earn points towards the certification.
The 2,840 square-foot home is estimated to cost about $200 per square foot to build (not counting any architect or contractor markup). Pretty exciting project for the eastside! I will follow this project during its construction and posts updates on construction progress.
